Samsung Galaxy Showcase Lighting Visualization

The Samsung Galaxy Showcase, designed by 2x4, featured a 2-story lit cube housing the stories of history, design, and craftsmanship of Samsung. An animated lighting scheme enveloped the space working with the architecture to continuously flow up and around the form.

Samsung Galaxy Showcase Lighting Animation
Algorithmically-generated Animation

Design Credits
Studio: 2 × 4
Creative Director: Susan Sellers
Art Director: Timothy Gambell
Designers: Scott Reinhard
Photos: 2 × 4